11 Most Followed Instagram Accounts Worldwide 2025

Instagram Camera Icon (Credit: Pixabay)

Just an ordinary photo-sharing application, Instagram has developed into one of the most dominant social media platforms available today. Instagram's distinctive blend of images, videos, Stories, and loops continues to delight viewers in 2025. With millions (or possibly billions) of followers, the platform is home to some of the most significant individuals in the world, including celebrities and brands. Who are these leading individuals, though???.....Let us examine the 2025 list of the most popular Instagram profiles and see what makes them so popular.

1. Instagram

   • Followers: 685 Million

   • Profession: Social Media Platform

     Some may be surprised to learn that Instagram, with 685 million followers, is at the top of the list. However, considering that Instagram is the most widely used photo-sharing website worldwide, this makes perfect sense. Instagram, which is now the hub for trends, influencers, and companies alike, has completely changed how we engage with photos, videos, and stories. With new features like Stories, Reels, and Shopping, the application keeps coming up with new ideas to keep its huge user base interested.

2. Cristiano Ronaldo

   • Followers: 649 Million

   • Profession: Footballer

     The Portuguese football sensation, Cristiano Ronaldo, is a social media force in addition to being a legend on the pitch. He is one of the most followed people in the world, with 649 million followers. Everything from Ronaldo's football career to family time and commercial endeavours are displayed on his Instagram account. He is a shining example of how athletes can utilize social media to engage with their audience and build their personal brands because his posts are well-received by fans worldwide.

3. Lionel Messi

   • Followers: 504 Million

   • Profession: Footballer

     With 504 million followers, Lionel Messi, another football legend, comes in third on our list. Messi is well-known for his amazing on-field abilities, and his Instagram account gives followers a glimpse into both his personal and professional lives. Messi has amassed a devoted and sizeable fan base because of his training sessions and touching family moments. In addition to showcasing his career as one of the best players of all time, his account serves as evidence of how athletes can use social media to tell their story outside of the game.

4. Selena Gomez

   • Followers: 421 Million

   • Profession: Actress, Musician, Producer, Businesswoman

     Selena Gomez has 421 million Instagram followers, making her a social media celebrity in addition to being a pop star. Selena has developed a varied personal brand in the sense that she is well-known for her singing, her acting career in "Wizards of Waverly Place," and her work as a producer on the popular television program 13 Reasons Why. Her Instagram serves as a forum for both fulfilment and thought-provoking discussion because of the variety of lifestyle posts, self-awareness and mental health advocacy she frequently shares. Millions of people have come to trust and support Selena because of her honesty and sincerity.

5. Dwayne "The Rock" Johnson

   • Followers: 394 Million

   • Profession: Actor, Wrestler

     Few people can match Dwayne "The Rock" Johnson's versatility. His winning Instagram strategy combines humour, motivating messages, and charisma, and he has 394 million followers. Fans get a glimpse into The Rock's life through his feed, which features anything from action-packed movie trailers to personal moments with his family and workouts. His Instagram is a fantastic illustration of how celebrities can use their platform to further their businesses while still projecting a relatable and grounded image not forgetting that he is also an entrepreneur with a number of business endeavours.

6. Kylie Jenner

   • Followers: 394 Million

   • Profession: Media Personality, Socialite, Businesswoman

     With 394 million Instagram followers, Kylie Jenner, the youngest member of the Kardashian-Jenner family, has established a significant online presence. From her cosmetics company, Kylie Cosmetics, to her influence on pop culture, Kylie has amassed an empire as a media personality and businesswoman. Her Instagram is a popular spot for beauty trends and celebrity rumours because of her feed, which highlights her opulent lifestyle, sense of style, and family life. Kylie's success may be attributed in large part to her ability to keep ahead of trends and engage her audience with genuine content.

7. Ariana Grande

   • Followers: 376 Million

   • Profession: Musician, Actress

     One of the most popular pop stars of her time, Ariana Grande, has amassed 376 million Instagram followers. Ariana, who is well-known for her powerful voice and memorable music videos, has the ideal balance of promotional content, fashion statements, and behind-the-scenes photos on her Instagram account. Her gigantic fan base is largely due to her interactions with them, and over the years, her ability to keep her posts personal has kept her audience interested and devoted.

8. Kim Kardashian

   • Followers: 358 Million

   • Profession: Media Personality, Socialite, Businesswoman

     With 358 million Instagram followers, Kim Kardashian is the social media and reality TV queen. Kim's account consists of a combination of high-end photo shoots, company advertisements, and personal moments. Kim, the creator of KKW Beauty and Skims, has successfully elevated her business endeavours on Instagram while preserving a close relationship with her fans. Her Instagram serves as a lifestyle brand in and of itself, showcasing anything from her most recent cosmetics to her family life.

9. Beyoncé

   • Followers: 312 Million

   • Profession: Musician, Actress, Businesswoman

     Music sensation Beyoncé, who has 312 million followers and is well-known for her stunning performances, Grammy-winning songs, and exquisite style, utilizes Instagram to provide a glimpse of her extraordinary world with her fans. Her account frequently includes eye-catching photos from her social justice activism, music releases, and tours. Beyoncé is one of the most respected and followed people on social media because of her wholehearted skill and air of mystery.

10. Khloé Kardashian

    • Followers: 304 Million

    • Profession: Media Personality, Socialite

      Another member of the Kardashian-Jenner family, Khloé Kardashian, has amassed an amazing 304 million Instagram followers. Khloé offers everything from fitness recommendations to unguarded family moments. She is well-known for her transformation, fitness journey, and personal brand. As a co-founder of Good American, she has utilized Instagram as a platform to highlight her personality and business ventures, thus, Khloé's success on Instagram can be attributed in large part to her ability to engage her fans by embracing both power and vulnerability.

11. Nike

    • Followers: 302 Million

    • Profession: Sportswear Brand

      With 302 million followers, it should come as no surprise that the well-known sportswear company Nike is one of the most followed accounts. Nike's Instagram account combines commercial partnerships, product advertising, and motivational sports material. The company has become a prominent brand on Instagram because of its ability to recognise sporting accomplishments and tap into the popular mainstream. Nike's Instagram is a go-to source for inspiration, fashion, and performance because of its #JustDoIt tagline and emphasis on motivating athletes.

Summary: The Significance of These Accounts

The already mentioned Instagram accounts showcase a wide variety of personalities and occupations with each of these accounts having perfected the art of interacting and establishing a connection with millions of followers, whether they are from international corporations like Nike, music legends like Selena Gomez and Ariana Grande, or athletes like Lionel Messi and Cristiano Ronaldo. Instagram remains a platform in 2025 where both brands and people may establish a presence, start communities, and shape international trends. Not only are these accounts well-liked, but they are also successful because of their capacity to remain genuine, interact with their audience, and provide their followers with something of value.

It will be interesting to watch which new accounts become the most popular as Instagram develops, but for the time being, these 11 dominant accounts remain in the lead, providing a view into the future of social media involvement, whether you are searching for motivation or simply want to see what your favourite public figures are up to.